Head of Brand Marketing

What you'll do:

• Work closely with the CMO and senior leadership on the brand's long-term evolution.
• Bring the brand to life in a way that is clear, compelling, and deeply customer-centered, championing bold ideas and high standards, translating strategy into stories and experiences.
• Build a brand with a real point of view, not one that hedges toward consensus.
• Own Pigment's visual and creative identity, making calls on direction and driving consistency in execution across every customer touchpoint.
• Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, connected brand system.
• Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Pigment's purpose.
• Lead the in-house creative team, responsible for their development, creative output, and team culture.
• Personally build campaign assets, write brand narrative sections, or art-direct shoots as needed.
• Use AI as an operating principle to drive efficiencies and scale without compromising quality.
• Drive the operating model for how creative work gets reviewed, managing input and final approvals.
• Own agency and freelance relationships at strategy and execution levels, managing iterative design development across multi-stakeholder projects.
• Define how to track brand health: distinctiveness, awareness, branded search trends, and influence.

Who You Are:

• Defined and led a brand at a B2B company, ideally SaaS, with a portfolio that includes work you personally made.
• Run agency relationships, understanding the difference between directing and supervising.
• A credible partner to senior leadership, able to present brand rationale at board level and take input from the CEO.
• AI-fluent in practice, using AI tools in your creative workflow for prototyping and production.

The requirements:

• 10 years of experience in brand strategy (in-house or agency) with at least 3 years owning brand direction at a company with a defined visual identity.
• Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work.
• Comfortable diving into market data and research reports, with the brand gut to know which insights matter.
• Ability to distill complex products and market dynamics into a clear, compelling narrative.
• Know how to influence without authority and build strong partnerships with creative leads.
• Direct experience leading and developing in-house designers.
• A track record of managing creative agency relationships.
• Experience building or overhauling creative review and approval processes.
• Hands-on AI fluency in a creative workflow.

How we work:

• Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planet.
• Never Settle: We aim to become the best at what we do by delivering with rigor and ambition every day.
• Go for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our mission.
• Be real, be humble: We are generous with our feedback, open to change our views, and approach it with empathy.
• Champion our Customers: We lead with empathy, solve what matters, and deliver clarity in a complex world.

What we offer:

• Competitive package.
• Stock options to ensure you have a stake in Pigment's growth.
• Trust and flexible working hours.
• Company offsite every year and brand new offices in major cities including New York, San Francisco, Toronto, Paris, and London.
• High-end equipment to do your work in the best conditions.
• Remote-friendly environment.

Join Pigment:

Pigment is the AI-powered business planning and performance management platform built for agility and scale. Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally, with a team of 600+ across multiple cities. We take smart risks, celebrate bold ideas, and challenge the status quo.