Key Responsibilities
- Collaborate with Product Management, Engineering, and external consulting teams to design, implement, and maintain digital analytics tracking across web, native mobile apps (iOS and Android), and Connected TV/OTT platforms (e.g., Roku, Samsung, Vizio).
- Serve as the technical subject matter expert (SME) on how digital analytics technologies are deployed and optimized, providing guidance on best practices for scalable, sustainable instrumentation.
- Document requirements, data models, and key data definitions to ensure consistency and transparency in data collection.
- Translate business and analytics requirements into technical specifications that front-end and back-end engineers can easily understand and act on.
- Support and advise engineers by answering technical questions, reviewing proposed implementations, and validating that tracking approaches align with data collection goals.
- Contribute to documentation of analytics tracking and data flows to ensure technical clarity for engineering teams.
- Leverage and integrate tooling platforms such as Google Tag Manager, Firebase, and other SDKs to ensure consistent and efficient event tracking implementations.
- Collaborate on implementation planning with the Senior Manager and stakeholder teams to ensure prioritized, strategic, and technically feasible deployment of analytics capabilities.
Minimum Qualifications
- 5+ years of hands-on experience in digital analytics implementation or analytics engineering.
- Proven expertise with GA4 Enterprise - event schema design, custom dimensions/metrics, and BigQuery export.
- Hands-on experience with GTM (web and mobile containers) and Firebase SDK for iOS and Android.
- Experience implementing Measurement Protocol for CTV platforms without native SDK/GTM support.
- Strong SQL skills for data validation and BigQuery querying.
- JavaScript proficiency sufficient to read, debug, and write tracking scripts and tag logic.
- Demonstrated ability to audit and resolve analytics data quality issues across platforms.
- Excellent cross-functional communication - comfortable working across product, engineering, and BI stakeholders.
Additional Experience Desired
- Prior media or streaming experience - video playback tracking (heartbeat events, milestone firing, buffering states).
- Familiarity with COPPA-compliant analytics for children's digital products.
- OTT/CTV platform experience (Roku, Apple TV, Fire TV) and knowledge of their SDK constraints.
- Experience coordinating third-party integrations and defining analytics data contracts with external partners.
- Willingness to adopt and experiment with AI-powered tools and workflows to improve analytics implementation efficiency, documentation quality, and data debugging processes.
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